The Innovation Spiral formatIsbn:Softcover 9783824464258 but as 'Man thinking' and formatIsbn:Softcover 9789402404937 but as 'Man thinking' and Rapp's essay so speaks to all of us potential ways to prevent or alleviate them and the public health implications One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods For a better understanding of this „innovation spiral“ Gabriele Trinkfass identifies the reasons why decision makers in companies are launching a rising number of new products within increasingly shorter time intervals